Rowdy Mermaid

Rowdy Mermaid needed a brand refresh to match its adventurous, health-conscious audience. I revitalized packaging, social campaigns, and the website while keeping the brand’s energy intact. The refresh led to national Whole Foods distribution and reinforced Rowdy Mermaid as a standout in the beverage market.

Website
Person reaching into a fridge stocked with various Rowdy Mermaid kombucha cans, fresh fruits including peaches, strawberries, pineapple, and a watermelon on the counter.
Four colorful Rowdy Mermaid adaptogenic tonic cans in chamomile lime, matcha yuzu, ashwagandha blackberry, and strawberry holy basil flavors arranged with fresh fruit, flowers, and mushrooms on a stone surface.
Person with hair in a bun wearing a white t-shirt with a green semi-circle and circle design and text 'rowdy mermaid ADAPTONIC' on the back.
Seven cans of Rowdy Mermaid kombucha in various flavors displayed with corresponding fruit and herbs on white platforms and surface.
Open refrigerator stocked with various flavors of Rowdy Mermaid Kombucha cans and fresh fruits including strawberries, grapefruit, peach, and pineapple.
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